The One Key Differentiator That Makes Sustainable Scale Happen

PRINCIPLE #1: Scaling sustainably is based on your ability to grow results, profit and team at the same time.

PRINCIPLE #2: You need to install a framework that can replace you as the thing keeping results + profit + team aligned.

PRINCIPLE #3The framework that keeps profit + results + team aligned must ensure that your model + culture + operations can thrive without you.

Here’s a question for you:

Why is it that some people can run multi-7-figure businesses without breaking a sweat…

While others toil away, constantly overwhelmed, working 60-80 hour weeks, never taking a real vacation, and constantly fighting off burnout?

That’s the question that Jill and I (Breanne) sat down to tackle, close to five years ago.

While Breanne wrote a book on creating world-class client experiences & operations ...
While Breanne wrote a book on creating world-class client experiences & operations ...
... Jill was perfecting her management & team building skills.
... Jill was perfecting her management & team building skills.

One of the first clients we helped to address that question was Denise Duffield-Thomas.

Now, you may know Denise as the creator of Money Bootcamp, a multi-million dollar online program that has transformed thousands of lives.

But what you may not know is that back in 2017, she was completely overwhelmed by her rapidly growing business:

“My business had been doing really great, but it got to a point where I could feel that I was being a bottleneck in the business. I could tell that the way that I had been working was not going to continue working for the company.

I felt that every new person that was coming in was on my back. I’m so used to holding it; how can it survive without me holding it?”

That’s where Jill and I came in. We put our collective decades of experience in management, operations, team building and product development, in order to figure out what was going on.

With everything you’ve learned so far, you can probably guess what we found:

While Denise’s program got great results, she had a solid team, and her profit margins were awesome, she was the linchpin that it all relied on.

And so we helped Denise restructure her model, operations and culture so they didn’t rely on her …

But it wasn’t until Denise did one more thing, that she really started to see a real shift:

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What Denise’s experience showed us is that it isn’t  enough to just upgrade your business’ model, culture and operations so that they can exist without you.

You need to actually put it into action by changing what you do on a day-to-day basis.


The best model + operations + culture won’t free you up unless you also promote yourself into a new job.

And that is why, at the center of our framework, you’ll find a new job for yourself; that of the Visionary CEO.

And so now that you know the entire Visionary CEO framework, you’re finally ready to learn the process for putting it into place.

We’ve outlined the entire process on the next page; it’s pure content with no sales pitch and nothing to buy.

And then you can decide where to go from there.

Next: Page 5 (of 5)How to Give Yourself A Promotion.

PS. Curious what that “new job description” can look like? Here’s a real-world example …

Continue to Page 5 (of 5): 3 How to Give Yourself A Promotion.

Breanne Dyck

Breanne Dyck

Breanne Dyck co-founded the Visionary CEO Academy to team help progressive coaches, consultants and strategists avoid hitting the wall of overwhelm and burnout as they scale to $1M and beyond.

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