The 3-step process for getting yourself out of the weeds, optimizing your operations, empowering your team, and becoming the Visionary CEO of your business.

How To Give Yourself A Promotion

PRINCIPLE #1: Scaling sustainably is based on your ability to grow results, profit and team at the same time.

PRINCIPLE #2: You need to install a framework that can replace you as the thing keeping results + profit + team aligned.

PRINCIPLE #3The framework that keeps profit + results + team aligned must ensure that your model + culture + operations can thrive without you.

PRINCIPLE #4: The best model + operations + culture won’t free you up unless you also promote yourself into a new job.

After working with Denise and dozens of other clients like her, we know one thing for sure:

There IS a 100% reliable process for getting yourself out of the weeds, optimizing your operations, empowering your team, and becoming the Visionary CEO of your business.

  • You START by upgrading your model.

    The reason you need to start here isn’t that you need a NEW model. Rather, it’s that you need to optimize your EXISTING model so that sales, marketing, fulfillment, etc. no longer rely on YOU.

    Start by completing a comprehensive audit of how your business exchanges value with clients. From there, you’ll be able to determine what you can do differently in order to add infinitely more clients without losing profitability OR results.

  • NEXT, you work on your operations.

    Once your model is scalable, the next step is to structure the operational elements so that your team can take ownership of the entire process, from end-to-end.

    Do this by examining who on your team is currently doing what, where the gaps are, who is creating bottlenecks, and how you can redistribute those responsibilities so that they don’t rely on you any longer.

  • THEN, you upgrade your culture.

    With your team's roles ultra-clear, the last step is to instill cultural systems and practices, so that they can help grow the business without you needing to delegate, micromanage, or get into the weeds with them.

    The way to do this is by evaluating your cultural systems and practices—including how you communicate, strategize, pay people, etc—so that you can empower your team to make decisions and get things done in alignment with your purpose, vision, mission and values.

As you complete steps 1-3, you will end up with a scalable model, operations and culture.

The best part is, though, as long as you do them correctly, you’ll also start to see an immediate shift in how you spend your time and energy on a day-to-day basis.

And that is what will free you up so you can actually promote yourself to being the Visionary CEO you want to be.

Joe Taylor Jr.

Co-Founder, PodcastTaxi

I’m no longer looking at a straight-line trajectory of just knocking out 60-70 hour weeks until I fall over. I’m putting in just the right amount to continue to steer the ship, while the team is growing and fanning out beneath me.

Myleik Teele

Founder, CurlBox

I now have time to work ON the business. I don't think I realized how little time I had to get things done... for the FIRST time ever, I see a path to creating more while still feeling in alignment with my purpose.

Denise Duffield-Thomas


Putting me back into the things that I’m good at (and taking me away from the things I’m not as good at) ... that is making a huge energetic shift for me in the passion that I have for my business.

Where will you go from here?

Over the past several pages, we’ve given you the map for sustainably scaling your online business from multi-6 to 7-figures and beyond.

If you implement it, you will get out of the weeds and be able to experience truly sustainable scale.

The question is: what do you need to have, to make it happen?

Because if you’re thinking it would be a whole lot easier if you had a small, specific set of action items to accomplish, every week, for 9 weeks …

Plus the support and mentorship of a coach who works with you personally to ensure that you’re doing it the “right” way for you

Then we invite you to apply to join us, in the Visionary CEO Academy.

All the details, including price, format, start date, and the application form, are on the next page.

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Breanne Dyck

Breanne Dyck co-founded the Visionary CEO Academy to help progressive business owners structure their teams and businesses for sustainable scale to $1M, $5M, $10M and beyond.

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