The #1 Reason That Sustainable Scale Feels So Impossible

PRINCIPLE #1: Scaling sustainably is based on your ability to grow results, profit and team at the same time.

Imagine, for just a moment, that you’re a dog walker. You’ve got five different dogs hooked up to six different leashes, and you’re ready to take them for a walk to the local park.

You step out the front door and …


One dog gives chase to the left. Another heads off to the right to sniff at a suspicious plant. The two in the front start crossing back and forth of each other… and … well, you get the idea.

This ⬆️ is how most people approach the problem of keeping their business’ RESULTS + TEAM + PROFIT aligned as it grows.

Everything still ultimately all runs through you—even though you’ve delegated!—and it’s your job to hold onto everything and keep it aligned.

And that leaves you stuck in the middle, being pulled in every direction, and without an easy way to make any forward progress.

Now, compare this with the experience of a dog-sled racer.

You still have five dogs. But this time, those dogs are connected to a sled using a series of harnesses and lines. These structural elements provide a framework that keeps the dogs aligned with each other and in constant communication with you.

And that’s why, when the dogs reach the finish line a couple of weeks later, they will have successfully traversed 938 miles (1510 km) of challenging terrain.

And you?

You’ll be following closely behind, having led and guided them the entire way.

This ⬆️ is how we WANT your business to operate.

See, you can try to hold your business’ results + team + profit in alignment by yourself. However, this is a sure-fire way to exhaust yourself, and you probably won’t get very far in the long run.

The alternative is to install a framework (like the sled, harnesses, and lines) to hold everything together FOR you.

Not only does this free you up from being stuck in the middle, pulled in every direction, as the bottleneck trying to keep everything aligned …

But it allows you to focus on guiding and leading your business, which makes it much easier to make forward progress.

Here’s the simple truth:

As long as YOU are the person holding results + profit + team in alignment, sustainable scale will remain out of reach.

Thus, the second principle of sustainable scale is as follows:


You need a framework that can replace you as the thing keeping results + profit + team aligned.

The question is, what does that framework look like?

And how can you use that framework to help you grow your profit, results and team all at the same time?

That’s where we’re headed next.

Breanne Dyck

Breanne Dyck

Breanne Dyck co-founded the Visionary CEO Academy to team help progressive coaches, consultants and strategists avoid hitting the wall of overwhelm and burnout as they scale to $1M and beyond.

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