Think, for just a moment, about some of the really successful online business owners out there.
You know, the ones that are doing millions of dollars in revenue, taking entire months off to spend with their families, and who seem to have it all figured out … and who manage to do it while being good human beings, putting their progressive values front and center.
What do you think is the secret to their success?
Is it their …
Or perhaps they simply have a magical ability that allows them to sell anything to anyone, thereby doubling their profit (or MORE) every 12 months, with no stress, no long hours, and no burnout.
Well, if you ask THEM how they got their business to that point, they’ll usually say some combination of marketing, hiring, and systems.
Now, I’m not here to tell you that marketing, hiring, and systems aren’t important. They are.
But if those three things are enough, then why do so many people spend so much time & money creating world-class marketing, hiring top-tier fulfillment teams, and installing the very best systems…
… only to STILL end up burning out faster than ever?
We’ve all seen it happen. You may have even been there yourself.
And since that’s the case, having a truly scalable online business can’t just be about marketing, hiring, and systems.
So what IS the difference between having a business that scales to multi-millions without the stress, and having one that makes you want to burn it all down and go work in a coffee shop somewhere?
That’s not a rhetorical question.
In fact, it’s probably the single most important question that you can ask yourself once you’re making more than a few hundred thousand a year in your business.
Because, you see, over the past several years, we’ve worked with many industry leaders and seen behind the scenes of dozens of multi-7 and 8-figure businesses.
In doing so, we’ve discovered a simple truth:
Most of the businesses that look great on the outside are actually a hot mess on the inside. Even if they’re making millions of dollars every year, they’re stuck with …
- High team turnover.
- Launches that barely break even.
- Broken systems.
- Dissatisfied customers.
- Long hours and late nights.
This is why their advice to focus on marketing, hiring, and systems may be good, but it’s also incomplete.
After all, it’s one thing to have products that sell like crazy and a business that makes money hand over fist…
… but if you’re constantly overworked, trying to pay bills with money that isn’t there, teetering on the edge of burn out, and starting to wish you could just burn it all down and run off to Toledo, it won’t ever be worth it.
The good news is that there are some business owners out there that do have a business that runs like a dream.
They aren’t spending a lot of time stuck down in the weeds.
They don’t have to stress about the copy on the website, or whether the launch is going to flop.
They don’t have to put in a second shift after dinner, or miss out on their kids’ birthday party, in order to record a few more training videos.
And they definitely don’t need to be worried about squeezing in an emergency client call in the middle of an already-packed week.
All THEY have to do is show up, do their thing, and know that everything else is taken care of.
They are the Visionary CEOs of their business.
The question is, if marketing, hiring, and systems aren’t enough … how did they get there?
Over the next few pages, we’re going to show you exactly what it means to be the Visionary CEO (and how you can put those structures in place for yourself).
Before we get there, though, let’s clear up one thing: being a Visionary CEO isn’t about having a $10M or even a $1M business.
The truth is, you don’t need to grow to $10M to have the life and business of your dreams (unless a $10M business IS the business of your dreams!)
So that’s what the next few pages are all about:
Illustrating what it REALLY takes to create that kind of business WITHOUT all the burnout, overwork, and overwhelm.
Let’s dive in.