Information For Employer-Funded Registrations

Digital Marketing Operations Program

If you may be eligible for grant funding or employer reimbursement, this page contains information about how our training & educational programs work.

Do you have access to grant funding, training support, or an employer willing to reimburse your education costs?

While our programs are typically not eligible for grant funding due to the inclusion of coaching and service-based elements, we’ve developed a stream specifically for these types of situations.

It provides much higher levels of instruction and lab support, a weekly structure, and planning and resources that will allow you to quickly develop the skills and knowledge to grow your business (or your employer’s business.)

Our goal with this program is to help people without a marketing background to understand and be able to implement the basics of marketing and promotion in accessible, sustainable ways, so they can further their careers.

Section 1: Official Program Details

Training Provider: MNIB Consulting O/A Visionary CEO Academy
Provider Location: Qualicum Beach, BC, Canada (Online Delivery)
Program Title: Demand Gen Systems: Digital Marketing Operations for Early-Stage Businesses
Program Duration: 16 Weeks

Total Hours: 35 hours total

  • 15 Instructional Hours (Core Theory and Applied Framework Training)
  • 20 Applied Hours, including lab time, expert feedback, and deliverable assessment

Program Objective: To equip self-employed operators and founders of early-stage businesses (under 10 employees) with the marketing system and operational skills required to generate consistent, repeatable demand for their products online, resulting in increased revenue, customer acquisition, and long-term business sustainability.

Section 2: Curriculum Outline and Key Deliverables

The program is structured in four modules, each corresponding to a critical stage of demand generation. Participants complete a series of applied projects to produce tangible, real-world marketing assets.

Module 1: Ideal Customer & Demand Foundation (2 weeks)

Objective: Define a viable customer foundation and the demand drivers that motivate purchase decisions.

Key Deliverables:

  • Ideal Customer Profile (ICP)
  • Customer Journey Map
  • Messaging Framework

Module 2: Traffic & Visibility Strategy (4 weeks)

Objective: Build a multi-channel strategy for driving qualified traffic to the business.

Key Deliverables:

  • Ad Creative Assets
  • Landing Pages
  • Organic Content Calendar
  • Partner & Affiliate Outreach Plan

Module 3: Conversion Rate Optimization (8 weeks)

Objective: Diagnose funnel drop-off points and implement data-driven fixes.

Key Deliverables:

  • Funnel Audit Report
  • Revised Landing Page(s)
  • CRO Test Plan
  • KPI Dashboard

Module 4: Demand Gen System Implementation & Measurement (2 weeks)

Objective: Integrate all components into a repeatable, measurable marketing operations system.

Key Deliverables:

  • 90-Day Marketing Operations Plan

Section 3: Program Quality & Instructional Model

The Applied Deliverable Model

This program is not a passive video course. It follows an Applied Deliverable model where less than 20% of time is theory and over 80% is active creation and expert feedback. Participants do not passively consume information — they produce the actual marketing assets and systems their business needs, reviewed and refined through direct instructor feedback at each stage.

Instructor Qualifications

All instruction and feedback are provided by a Subject Matter Expert with over 18 years of active industry experience in digital marketing strategy, demand generation, marketing operations, and instructional design.

Lead Instructor Breanne Dyck is the co-founder of the Visionary CEO Academy and creator of the proprietary Demand Gen System — a four-component framework for building reliable, repeatable client acquisition engines for small and growing businesses.

  • Relevance to Module 1 (ICP & Demand Foundation): Breanne has extensive experience guiding business owners through customer research, market positioning, and messaging strategy, having worked with 100+ client businesses to define and validate their ideal customer profiles and demand drivers.
  • Relevance to Module 2 (Traffic & Visibility): She has hands-on expertise in paid advertising strategy, organic content systems, and partner/affiliate program design, including managing end-to-end digital marketing campaigns and growing audiences of 5,000–15,000 across email and social channels.
  • Relevance to Module 3 (Conversion Rate Optimization): Her work includes designing, building, and optimizing 50+ digital marketing funnels, with direct experience in landing page optimization, UX/UI design, and data-informed conversion improvements.
  • Relevance to Module 4 (Implementation & Measurement): As a systems-oriented strategist, Breanne specializes in translating marketing strategy into operational digital infrastructure — including AI-assisted automation workflows — that business owners can run and refine independently.

Provider Status (PTIB): This program is exempt from PTIB registration as total instructional time is under 40 hours.

Section 4: Required Documents for Application

To complete the funding application, the following will be provided:

  • A Formal, Itemized Quote issued from MNIB Consulting O/A Visionary CEO Academy to the participant or their employer.
  • The Lead Instructor’s Full Professional CV for submission.
  • Upon payment, a formal paid-in-full receipt for reimbursement submission.