It forces you to spend so much time on building systems and systems and processes, constantly tinkering with new marketing channels, new offers, new funnels, new whiz-bang-automatic-tech-tools, delegating, assigning tasks, checking people’s work, following up, and telling people what to do …
That you have no choice but to STAY the bottleneck.
Because let’s be honest, if you don’t do those things … who will?
So we need to get your business to a point where you aren’t responsible for any of that (unless you want to be).
If you do that, then you’ll finally be able to move past your bottlenecks, get out of the day-to-day, and focus on the things you WANT to be working on.
And that is what will create truly limitless, sustainable scale.
There’s only one downside:
In order to do things this way, you have to be willing to leave the Internet Marketer’s paradigm of systematization, automation and delegation behind.
Because if you’re still thinking in terms of all the tasks that need doing, you’ll get stuck.
Here’s an example of how it usually plays out …