Business coaching for progressive online business owners who are ready to

Scale Sustainably

Some days, it feels like your business has taken on a life of its own.

Things are clicking. They’re happening. Momentum is building, sales are rolling in, and you’ve got clients that love you.

After all the sweat, blood and tears, you’ve finally got A Business That Works.

Then there are the other days.

The days when it’s clear that all this growth has left you with a Business That’s Broken.

The days when the ‘ping’ of a new Slack notification is enough to send you into a panic. When you can’t help but want to hide from your team, afraid of what they’re going to ask next. When you just get one thing working, only to discover at least ten more that aren’t.

On those days, even getting an inquiry from a new prospect feels less like a cause for celebration, and more like a punch to the gut because you just can’t handle anything more.

Most of all, you’re just so tired. Tired of managing people, tired of talking about the same things all the time, tired of your product … possibly even tired of your business as a whole.

Here’s the truth: as long as your business is growing, things will keep breaking.

The market will change, technology will evolve, and you’ll keep coming up with new ideas for how to make things better. (After all, it’s not like you’re the type to just sit around and never create anything new.)

That’s why the question isn’t “how do I make my business unbreakable?”

It’s “how can I structure my business so that when things break, I don’t have to be the one putting it all back together again?”

That’s the problem we help our clients to solve.

Our Signature Process

Right now, the last thing you need is another group program, cookie-cutter course, or so-called “mastermind” where you’re the most experienced person in the room.

(You also don’t need to do yet another ideal client avatar worksheet, or to waste time with advisors who think the solution is to automate everything and hire cheap overseas labor for the rest. #EquityMatters)

What you really need, right now, is someone to help you pull your business apart and put it back together again. Someone to look at your business from the outside and help you see the things you’re missing – not just on a tactical level, but on a deep, enduring, strategic one. Someone to help you get from where you are, to where you could be. Even if you’re not quite sure where that is yet.

That’s where we come in.

Our signature process & frameworks are designed to support busy entrepreneurs to scale up your services, unbottleneck your business, and build a world-class team & culture.

What You Can Expect

When you work with the Visionary CEO Academy, we use our proven frameworks and proprietary tools to curate and customize a unique pathway for you and your company.

Then, we coach you through the execution process, personally … no cookie-cutter formulas, mass-market sleaze, or other Internet Marketer hack-tics required.

Here’s how it works:

Complementary Scalability Audit

Our enrollment process begins with a brief assessment of your business' current model, operations, and team & culture to identify if and how we can be the most help.

Apply NowWhen You Apply

Put Out The Fires

Rather than forcing you into a bunch of pre-work or curriculum exercises that won't help you solve anything, our process begins with laser-focused, 1:1, real-time coaching and consulting. Our goal? To get you more time, money, and energy right away.

Step One

Diagnose The Root Cause

Once we've helped you address the most pressing issues, it's time to diagnose why things keep going off the rails. We conduct a deep dive audit of your entire business, including its model, operations and team/culture, and then formulate a custom plan for systematically tackling each bottleneck.

Step Two

Streamline & Scale

Using your custom plan as a guide, we'll coach, mentor, and support you through the process of streamlining your operations, leveling up your team, and handling all of the day-to-day challenges that come with growing and scaling your business—whether strategic, tactical, leadership, or mindset.

Step Three

Measure What Matters

Along the way, we'll install easy-to-use tracking systems that help you (and your team) not only measure progress, but also to stay focused on the right things on a daily and weekly basis. Plus, our team will use this data to proactively identify potential obstacles and opportunities so you can succeed, faster.

Step Four


Not only will we be there to support you every step of the way. but you'll also gain access to remarkable community of progressive, equity-focused business owners who are growing their businesses the right way.

Step Five

Meet Our Clients

Our clients are fast-growing entrepreneurs in the online marketing space, providing a mix of online courses, memberships, group programs, and/or done-for-you services.

They come to us with an established offer that they already know how to sell & market; that gets great results; and that they’re ready to scale up.

Together, we help them break through their profit plateau, increase capacity so they can serve more clients with even better results, and build a team that will truly free them from the day-to-day.

Most importantly, though, our clients aren’t interested in building “traditional” businesses that work according to systems of patriarchy, racism, sexism, ableism, etc.

So if you agree that Black Lives Matter, love is love, women’s rights are human rights, ability takes many forms, equity (not just diversity and inclusion) is mandatory, and that running a vision & values-led business is the only type of business you want to run … then you’ll fit right in.

Logistics & Fee Schedule

The Visionary CEO Academy’s frameworks and methods have been specifically designed to meet the needs of online business owners who:

  • Have an established offer that you already know how to sell & market
  • Get great client results, whether you deliver through services, coaching, training, etc.
  • Have team members that support the day-to-day of your business
  • Are on track to generate multi-6 or early-7-figures in the next 12 months*

Within that, we have two specific options available:


Designed for business owners generating $200k - $1M, who either already have a small-but-mighty team that feels like is taking too much of your time and energy to manage OR who have been avoiding hiring and know they need to do so in the next 6 months.

If this is you, the investment is $2500 / month for 6 months. We’ll be working with you personally through the stages described above to free you up, and increase your profitability in time, money AND energy.

Team Edition

For businesses generating $800k - $3M+, who have a larger team and either currently share responsibility for hiring / firing / performance managing / etc. OR who intend to hire / promote such a person in the next 6 months.

In this option, we work with you AND your other manager personally, including 1:1 coaching and support for you both together and separately. The investment for this option begins at $4200 USD / month (depending on business size and complexity).

Whether you choose to enroll for a single 6-month term or you choose to continue your journey with us for several years, the Visionary CEO Academy is here to support you as you grow and scale–profitably, sustainably, and equitably.

Begin Your Application

Application for Admission

Please begin your application by filling in the following form & scheduling a time for a complimentary business scalability assessment.

If, after reviewing your application, we don’t believe we can help—we’ll cancel the call, and send you some recommendations if we have them. Otherwise, we’ll get on a call at the appointed date and time to discuss details and get you started!

When it comes to client capacity ...
When it comes to sales, marketing and delivery, etc ...
When it comes to time, money and energy ...

The VCA's Commitment to Equity

The Visionary CEO Academy is proudly 100% LGBTQ2S+ and 50% Indigenous (Métis) owned.

At the same time, we also recognize the privileges that have been afforded to us. The systems of racism, sexism, cis-genderism, ableism, etc. run deep, and so we are committed to putting our words into action.

That’s why all programs offered by the Visionary CEO Academy are based on an explicitly intersectional, anti-racist worldview. We:

  • Hold firm our responsibility to create and maintain safe space for marginalized groups, including those who are systematically disadvantaged whether because of race, sexuality, gender, ability, or other forms of diversity.
  • Affirm the importance of science-based decision-making, meaning we acknowledge the reality of climate change, support mask mandates, and are pro-vaxx.
  • Acknowledge that we are headquartered on unceded Coast Salish territory.
  • Believe that Black, Indigenous and Trans Lives Matter.

Finally, as a sign of our ongoing commitment toward reconciliation, 1% of all revenue collected by the Visionary CEO Academy goes to #PayTheRent in support of the Tillicum Lelum Friendship Center’s programs.


We’ve successfully helped many different types of business owners get out of the day-to-day with our process and methods.

In addition to coaches, course creators, agency owners and consultants, we’ve also helped:

  • Lawyers / Accountants / Bookkeepers
  • E-Commerce Owners
  • SaaS Founders
  • Brick & Mortar Service Providers

We’ve designed the Academy as hybrid experience. It’s not a group program where the curriculum is fixed and most of the coaching is done in a group.

Instead, all of your coaching and consulting is done privately on a one-to-one basis …

And then you also get to be part of our community for networking, masterminding and peer support.

Most clients spend 3-5 hours working “on” the business with VCA’s help. This includes time spent in coaching, working on action items, and leading your team.

Don’t have 3-5 hours a week to spare? That’s why the very first thing we do (starting on our very first call!) is help you get some space on your calendar.

Yes! You may invite one member of your team to participate in group calls, community spaces and events, as well as your private Slack channel.

We can also provide 1:1 coaching and mentorship for multiple co-founders and/or other business leaders; if that’s something you’d like to discuss, please mention it when you apply.

Got questions?
Let's chat.